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Soho

Once upon a time, in the whimsical world of AWonder a brand was born to aspire children to dream big. It all started with a dream and belief that everything is possible.

As a family owned business, AWonder carries all of the heart-warming traditions of making meticulously crafted garments that not only look stunning but also stand the test of time, supporting every adventure and imagination-filled moment, imbued with a magical essence.

CLOSE YOUR EYES & IMAGINE

We have thoughtfully curated gift sets, perfect for baby showers, birth occasions, tooth parties and special occasions. By this, we aim to transform the gift making experience to an easy, time-saving and a pleasant process.

Every child who wears AWonder becomes part of a magical community, united by the belief that dreams could change the world. Together, they build a collective imagination, inspiring each other to explore, create, and make a difference.

Our designers, inspired and qualified in Italy, sought to bring quality and design together as they are at the forefront of our brand identity.

The brand's identity serves as a guiding light, reminding children that they are capable of achieving everything they set their minds to.

Soho
2017

Founding of SoHo

2018

Establishment of an open-air café

2019

Launch of the corporate services

2020

Launch of the first online confectionery store in Armenia

2021

Founding the first school of confectionery in Armenia